A large-scale immersive exhibition, Once Upon a Who? highlights the multifaceted development of, which Simon Fujiwara created in Spring 2020 and first presented at the Fondazione Prada in Milan in summer of that year. Staged within an exhibition design resembling a museum with different rooms devoted to different chapters of their development, visitors encounter Who the Bær: a bear that seemingly has no race, gender, sexuality or nationality. ⁠