Introduction

Sty/eGames is a long-term information game. The playing field is the unstable world of visual culture. Game pieces are found information, partly associatively related to each other, partly not yet set. 

Sty/eGames shows situations of a search for the new. This search creates dynamics. In advertising, in fashion, in design, in music, in film, in the trend world, in the real world and in art. 

The previous work of Roth/Stauffenberg (e.g. Happier Days Film / Fotoarchiv / lnternet site) is a latent commentary on ritual photography and film. In this context they are interested in both the effect of advertising and fashion as media communication. 

Recurring and thus recognizable gestures are publicly performed rituals. Even the 'unusual' or the persiflage presupposes knowledge of the ritual. 

StyleGames No.2 

The second game took place on July 12th, one day after the Love Parade in Berlin, during the final of the soccer worldcup. France vs. Brazil was presented live in the gallery. Guest 'player' was Oskar Melzer, who played the opening record at the Loveparade in Berlin the day before. The 'anthem' in front of 2 million people. He had worn a polo shirt with the Sty/eGames logo and the crocodile of the sponsor Lacoste. This moment was played again and again by various television stations. 

The events are illuminated as if for a film scene. The viewer is part of the set. Spotlights, cable drums, colored foils and polecats structure the room. It becomes immediately clear that... it is not permanent.