Introduction

In 1992 Olivier Zahm and his partner Elein Fleiss printed the first issue of Purple Prose, a Parisian literary art zine that over the years has evolved into Purple Fashion Magazine. Soon after the birth of Purple Prose, Zahm created spin-off publications like Purple Sexe, Purple Fiction and Purple Fashion. 

"We launched Purple Prose in the early 1990s without any means, and without any experience, because we wanted to make a magazine that was radically different. We wanted to support the artists around us that no one else supported, much less talked about. [..] It would be a form of opposition of our own" - Olivier Zahm 

– Magpile